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You can find many different kinds of websites on the Internet. They are all designed for specific goals and objectives.

If the main task of the web resource is sales, it is not worth putting a lot of unnecessary information. The most successful option in this case will be a инвестиции для начинающих. But this does not mean that all commercial projects should be placed on a landing.

What to choose - a website or a landing page?

What is a site?

Web-site - a few logically linked pages. They are united by a common domain name and loaded via HTTP/HTTPS.

A site may consist of one page, but most modern resources have multiple pages and run on special platforms (CMS). Web content management platforms help manage websites for those who are not familiar with HTML.

If you do not need special knowledge to manage a web resource, its development is better to trust professionals. Guarantee a quality site that will be on the first page of the search engines, can only give a team of professionals.

The structure and basic elements of a small website

The main objective in developing the site is to create a simple structure of the resource and intuitive navigation. The structure of most modern websites are characterized by the following elements:

menu - the main sections of the site,

breadcrumbs - part of the navigation of the site,

catalog of goods or services - standard for conventional sites,

sidebar - an additional block for information and navigation elements,

content - a block with the information for which the user has come to the site (text, video, audio),

comments window,

Basement - part of the site used to display additional information, navigation and contact information.

 All the main parts of the web resource have additional elements such as links, images, feedback forms, comments, etc.

What is a landing page?

A landing page is a one-page web resource designed with the commercial purpose of selling goods or services. Such page presents basic information about the product, and added all the necessary functionality to be able to buy it.

 Landing is called a landing page. This means that the user gets exactly on it and on the same page performs the target action (order, record, purchase, etc.).

The structure and basic elements of a landing page

Like all types of sites, a landing page has a certain structure:

Menu - navigation within a single page,

content - demonstration of a product or service,

testimonials section,

Forms with calls to action,

Basement with contact information.

 Additional elements of the banding are blocks with prices, virtual calculators, online chats, etc.

How a landing page differs from a website

The main differences between the landing is the presence of a single page and solely commercial purposes of development. Business card site can have many different purposes, including the implementation of goods or services.

The main task of a landing page is to encourage the user to perform the target action. Such one-pages create for marketing campaigns or to redirect to another site.


If your main goal - to sell a product or service or to make a record on the webinar for a short period of time, it is better to give preference to the landing page. On such a site, the user will see only the most important information and appeals to make an order or recording. These types of sites are still suitable for startups.

If you have your brand, the target audience is defined and there is a nomenclature of goods or services and you want users to be able not only to get acquainted with them, but also with the possibility of ordering or any other type of interaction, the preference is better to give a business card or corporate website, in this case it will be the best option.

To get a high-quality selling online resource order the development of adaptive websites in Castcom. We specialize in the development of web-sites of any type and optimize them for the target audience.